World-Class Market Intelligence
From Firefighters to Futurists
A Webinar presentation introducing the newest Global Intelligence Alliance (GIA) White Paper titled "World-Class Market Intelligence - From Firefighters to Futurists" was hosted May 6, 2009 by GIA where I featured a case study from my work as Global Head of Market & Competitive Intelligence.The GIA White Paper introduced and discussed Global Intelligence Alliance’s “World Class Market Intelligence Development Framework”. The model finds its base in GIA’s extensive consultative experience, and also relies on research into how hundreds of large organizations conduct intelligence.
As I used the World Class Market Intelligence Development Framework within my role at Ciba (part of BASF today) I transformed theory into practice while developing and ongoingly improving the global Market & Competitive Intelligence function.
The GIA White Paper features my case study which will also be subject to my half day workshop at the European Competitive Intelligence Summit in Amsterdam this November. Below you can find the Webinar slides and the White Paper that can also be downloaded via the Global Intelligence Alliance website.