thie.me | Jens Thieme views and discussions

thie.me | Jens Thieme views and discussions

thie.me | Jens Thieme views and discussions

Profile Jens Thieme

Current Professional Profile:

Global Head of Market & Competitive Intelligence at Ciba - now part of BASF (Basel, Switzerland)

Global conceptual and strategic lead in developing and establishing, running a centralized Market & Competitive Intelligence operation, including state-of-the-art technological solutions and mutual global processes and sourcing strategies plus internal training to market analysts, market researchers, marketers and sales staff.

Substantial experience in commercial roles spanning from Account Management, leadership roles in Market Development & Market Research (during USA assignment) in the textiles industry (as the world's leading specialty chemicals supplier).

Member of Ciba Marketing & Sales Board. Active, contributing member of the Society of Competitive Intelligence Professionals (SCIP) running sessions and expert panel discussions at global and European summits and conventions, published author of Competitive Intelligence articles (e.g. in competitive intelligence books by the Competitive Intelligence Foundation (a SCIP board of competitive intelligence experts). Founding member of the Swiss Competitive Intelligence Foundation (SCIA), Switzerland, (Zürich).

Owner of Markintell.com, Market Intelligence Platform

Markintell.com is my private project supporting my professional activities in Market & Competitive Intelligence with a Swiss multinational chemicals corporation as Global Head of Market & Competitive Intelligence. Building a strong global network of competitive intelligence experts (practitioners, scholars and consultants) beyond Europe, Switzerland and the European, Swiss business landscape I started Markintell.com as a resource, gathering place and discussion area.

Past Experience:

Global Head of Electronic Communications at Ciba Specialty Chemicals

As the Global Head of Electronic Communications, Corporate Communications, Global Headquarters Switzerland (reporting to Head of Corporate Communications) I was responsible for the following areas and tasks:
• Lead all activities and teams for corporate web sites, Intranets and other electronic publications and media plus audio-video-media management for all executive and board events
• Modernize, re-vamp, global strategy for electronic communications policies, tools, lead e-marketing groups and initiatives
• Member of the global Group Communications Leadership Team

Global Head of E-Business Textiles at Ciba Specialty Chemicals

As the Head of Global E-Business, Textile Effects Segment at Global Headquarters Switzerland (reporting to Head of Marketing Development Textiles) I was responsible for the following areas and tasks:
• Conceptualize, promote and lead implementation of B2B connectivity solutions via VMI, VMOI customer (sell-side) and supply (buy -side) programs
• Increase online sales through global e-commerce and e-marketing/e-sales programs and their implementation
• Lead implementation of global document management system

Head of Market Development Textiles NAFTA at Ciba Specialty Chemicals

As the Regional Head of Market Development NAFTA, Textile Effects Segment (reporting to Regional President Textiles NAFTA) I was responsible for the following areas and tasks:
• Explore, research and analyze new textiles market opportunities
• Develop supporting intelligence, opportunity analysis and competition profiling
• Lead regional implementation of global standard sales and marketing software & Intranet & CRM
• Increase online sales through global e-commerce and e-marketing/e-sales programs and their implementation
• Lead implementation of global document management system

As Regional Sales Support Manager USA, Can. (until 12/2000) / Local Account Manager Colors Division (partly until end 2002) (reporting to Head of Sales Textiles USA/Canada) I was responsible for the following areas and tasks:
• Cold acquisition of “lost” and untapped accounts
• Integration Manager NAFTA of former Pigments and Textile Dyes Divisions into Colors Division (500 FTE)

Global Head of Marketing Communication, Advertising & Promotion Textile Dyes Division at Ciba-Geigy

As the Global Head of Marketing Communication, Advertising & Promotion Textile Dyes Division, Headquarters Switzerland (reporting to Global Marketing Head Textiles) I was responsible for the following areas and tasks:
• Development and implementation of global state-of-the-art online-offline production of promotional & technical literature
• Responsible for global advertising campaigns and promotional material development & production
• Trade show and event management, MarCom planning & execution

I am involved in the following associations as contributing or active member:

Global: SCIP (Society of Competitive Intelligence Professionals); Europe: ECSPP (European Chemical Site Promotion Platform), ECMSA (European Chemical Marketing and Strategy Association); Germany (Deutschland): Deutsches Competitive Intelligence Forum; Switzerland (Schweiz, Suisse, Svizzera): SCIA (Swiss Competitive Intelligence Association);