Chemicals S&M Speech
Jacobs Fleming Conference
3rd Annual Chemical Sales & Marketing Effectiveness Conference, Amsterdam February 19-20, 2008
Jacob Fleming Conferences asked me to contribute to a rather new topic area at their successful Annual Chemical Sales & Marketing Effectiveness Conferences. This time one of the key themes will be market & competitive intelligence and I am thrilled to have been invited for the keynote.Centralisation of Market & Competitive Intelligence; Challenges, Obstacles, Path to Success" I will present the Ciba case study.
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