Selling an Intelligence Brand
Sometimes (ok, oftentimes) things turn out... well, you know. And there are plenty of things not even an intelligence expert can predict.
When I built - as an intelligence veteran and former SCIP board member - market and competitive intelligence systems and processes as a B2B consultant I started my own brand.
It turned heads when driving my branded camper-van-office around and when exchanging business cards, always - in 100% of the cases - it offered me the opportunity to land my 30sec elevator pitch: "You are what?" they'd ask...
'I am THE Insightologist.'
"Do tell!" - check. It's what a brand is supposed to do.
However, when my largest client asked me to take a key role under permanent contract I couldn't refuse.
So, now after two years into the job, I am looking for a worthy buyer of brand and online entities .
The brand Insightologist® is registered as a service mark under the Madrid Protocol in all major western economies (EU+), Switzerland and the U.S. The web domain, social media accounts, a stash of neutral brand business cards, brand art work, are all part of the package.
So, if you want to own a unique brand that includes what you offer, makes people talk (especially to the brand owner), don't want to wait for many months to trademark, want to have a solid starting point with an online presence and have trademarked stationary and art work readily available asap - why not consider to acquire this package?
Here is the official description of what the Insightologist® does:
An Insightologist® is a professional in the competitive intelligence and strategic insights disciplines of economics.
The Insightologist® also studies, develops, and applies theories and applicable concepts to maximize an organization's capabilities to evaluate, understand and anticipate the physics, psyche and dynamics of their chosen competitive arena.
In doing so the Insightologist® acts as an auditor of such capabilities, an advisor to master competitive intelligence disciplines and as an extension to implement world class strategic insights programs and deliverables.
The brand could be used for consultancy, a software personalization even or a branded advisory app. Sky is the limit.
Give me a buzz - thanks -Jens