thie.me | Jens Thieme views and discussions

thie.me | Jens Thieme views and discussions

thie.me | Jens Thieme views and discussions

Jens Thieme

B2B Marketing Executive | Global Head of Marketing & Campaigns | B2B Marketing Enthusiast

 Jens Thieme 2018

Jens Thieme 2018

Jens Thieme's Summary

As a B2B Marketing Executive, marketing has been my passion all my life!

So, I have been blessed to work in all B2B marketing functions under the sun like advertising & promotion,

marketing communication, marketing campaigns, e-business, e-commerce. e-communication, digital

marketing, market research, market analysis, competitive intelligence, strategic insights, strategic planning,

market development and many more key B2B marketing tasks.

With increasing B2B marketing executive seniority I became a global B2B marketing excellence leader and

marketing enthusiast, working with the best marketing talent in specialty chemicals, pharmaceuticals, biotech,

bioscience, life science, high tech engineering, automotive, aerospace, energy, oil & gas and many more major

industries.

Supporting B2B marketing and market & competitive intelligence professionals for many years as global and

national association board director, committee chair and president added a crucial volunteer and networking

component to my skill set.

As did founding and successfully running several consulting and online businesses focussing on B2B marketing

excellence, market & competitive intelligence, strategic insights and strategic B2B management consulting.

Regardless whether you are also a marketing enthusiast or focus on anything else really, please do connect with

me right now if you feel like sharing and exchanging above topics to celebrate the opportunities of this global

online network.

.

 Page 1

Jens Thieme

B2B Marketing Executive | Global Head of Marketing & Campaigns | B2B Marketing Enthusiast

jens@thie.me

Summary

As a B2B Marketing Executive, marketing has been my passion all my life!

So, I have been blessed to work in all B2B marketing functions under the sun like advertising & promotion,

marketing communication, marketing campaigns, e-business, e-commerce. e-communication, digital

marketing, market research, market analysis, competitive intelligence, strategic insights, strategic planning,

market development and many more key B2B marketing tasks.

With increasing B2B marketing executive seniority I became a global B2B marketing excellence leader and

marketing enthusiast, working with the best marketing talent in specialty chemicals, pharmaceuticals, biotech,

bioscience, life science, high tech engineering, automotive, aerospace, energy, oil & gas and many more major

industries.

Supporting B2B marketing and market & competitive intelligence professionals for many years as global and

national association board director, committee chair and president added a crucial volunteer and networking

component to my skill set.

As did founding and successfully running several consulting and online businesses focussing on B2B marketing

excellence, market & competitive intelligence, strategic insights and strategic B2B management consulting.

Regardless whether you are also a marketing enthusiast or focus on anything else really, please do connect with

me right now if you feel like sharing and exchanging above topics to celebrate the opportunities of this global

online network.

Experience

Global Head Marketing & Campaigns Metco at Oerlikon

October 2016 - Present

Accountable to:

• Lead and develop the global marketing & campaigns team

• Lead and develop the global knowledge management & training team

• Design and implement marketing & campaigns planning and processes

• Implement value proposition driven content engine

• Accelerate digital marketing deliverables and impact

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• Automate lead generation and pull marketing effects

• Excel in customer centric marketing and collaboration

• Develop and implement e-business systems

• Define and execute marketing strategy and marketing excellence program

• Define and execute strategies and excellence for knowledge management, systems and training

Responsible in the following Products & Services areas:

Thermal Spray Coating Equipment, Coating Materials, Coating Services, Brake Disc, Turbochargers,

Landing Gears, Next Generation Gas Turbines, Hydro, Steam, Mining, etc.

…and in the following key industries:

Automotive, Transportation, Aerospace, Aviation, Health Care, Medical, Oil & Gas, General Industries,

Engineering, Power Generation, Agro, Water, etc.

Skills used and perfected:

Marketing Leadership, Business Analysis, Business Storytelling, Coaching, Communication, Consulting,

Marketing Campaigns, Content Marketing, Content Strategy, Data Analysis, Data Analytics, Data Mining,

Digital Marketing, Digital Media, Economics, Executive, Event Planning, Marketing Strategy, Hiring,

Leadership, Management, Marketing, Media Planning, Negotiation, Online Marketing, Presentation,

Project Management, Recruiting, Risk Management, Search Engine Optimization (SEO), Social Media,

Social Media Management, Social Networking, Strategic Planning, Training, Web Content, Strategy,

Change Management, Marketing, Advertising, Marketing Campaigns, Marketing Communications, B2B

Marketing, Digitalization, Team Building, E-Business, Business Strategy, Knowledge Management,

Training, Organizational Development, Marketing Strategy, International Business, B2B Marketing

Executive and B2B Marketing Enthusiast

Principal & Founder | Marketing Excellence & Marketing Effectiveness at Opportunis - Improving B2B

Marketing Effectiveness

December 2014 - December 2016 (2 years 1 month)

• Founded and established company and strategy

• Established business plan and service portfolio

• Created digital and physical presence and networks

• Acquiring and successfully delivering B2B marketing effectiveness Solutions and projects in Pharma,

Chemicals, Business Services, Automotive and Engineering Technology industries

- - - mothballed indefinitely for new career stage - - -

Skills used and perfected:

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Blogging, Business, Business Analysis, Business Storytelling, Marketing Excellence & Marketing

Effectiveness, Coaching, Communication, Consulting, Content Management, Content Marketing, Content

Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media, Economics,

Executive, Event Planning, Leadership, Management, Marketing, Market Research, Media Planning,

Negotiation, Online Marketing, Presentation, Project Management, Relationship Management, Research,

Risk Management, Search Engine Optimization (SEO), Social Media, Social Media Management, Social

Networking, Software Management, Market Intelligence, Strategic Planning, Training, Web Content,

Web Development, Web Programming, Writing, Strategy, CRM, Change Management, Marketing,

Pharmaceutical Industry, Marketing Communications, New Business Development, Squarespace, B2B,

Consulting, Start-ups, Marketing Campaigns, Entrepreneurship, Strategy Consulting, Team Building, Market

Development, Program Management, Sales, Life Sciences, Business Strategy, Squarespace, Organizational

Development, Marketing Strategy, Business Development, Strategic Insights, Competitive Analysis,

International Business, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Insightologist® Competitive Intelligence Excellence Solutions at Insightologist® Competitive Intelligence

Excellence Solutions

December 2014 - December 2016 (2 years 1 month)

Global brand and globally registered trademark Insightologist® for Competitive Intelligence Excellence

Solutions:

Management Consulting for Market and Competitive Intelligence Improvements through:

• Digitalization of Market Research, Data Mining, Data Analytics and Competitive Analysis

• Competitive Intelligence and Market Analysis Excellence build-up

• Strategic Planning and Strategy Decision Process Alignment

Testimonials:

"Incredibly well-planned and targeted to our needs. The recommendations for improvements were very

valuable and realistic to implement..."

"Extreme sense of professionalism ... leadership in the Competitive Intelligence community is second to

none..."

"Enabling dramatic progresses in marketing management..."

"Incredibly reliable, remarkable guidance and suggestions, deadlines an utmost priority ... tremendous

expertise in competitive intelligence..."

# Find out more now: http://www.insightologist.com

- - - mothballed indefinitely for new career stage - - -

 Page 4

Skills used and perfected:

Business Analysis, Coaching, Consulting, Strategic Insights, Data Analytics, Data Mining, Digital

Marketing, Digital Media, Economics, Leadership, Management, Marketing, Market Research, Negotiation,

Management Consulting, Online Marketing, Presentation, Project Management, Relationship Management,

Risk Management, Search Engine Optimization (SEO), Social Media, Social Media Management, Social

Networking, Strategic Planning, Web Content, Web Development, Web Programming, Writing, Change

Management, Marketing, Pharmaceutical Industry, Marketing Communications, Marketing Campaigns, New

Business Development, B2B, Entrepreneurship, Market Intelligence, Competitive Intelligence Excellence

Solutions, Strategy Consulting, Market Development, Sales, Life Sciences, Business Strategy, Squarespace,

Marketing Strategy, Business Development, Competitive Analysis, International Business, Competitive

Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

President: Swiss Association for Market Research, Competitive Intelligence and Strategic Planning at

swissintell.org

May 2015 - October 2016 (1 year 6 months)

Building, growing and leading THE Swiss authority for professionals who prepare and support key business

decision making in Switzerland.

• Established 2016-20 growth strategy

• Established digital strategy: deployed new website and social media

• Complete re-branding, designed and deployed virtual identity

Skills used and perfected:

Presidency, Board Management, Non-Profit, Membership Engagement, Analytics, Business, Business

Analysis, Coaching, Communication, Consulting, Data Analysis, Data Analytics, Data Mining, Economics,

Executive, Event Planning, Hiring, Leadership, Management, Marketing, Media Planning, Negotiation,

Online Marketing, Presentation, Project Management, Relationship Management, Networking, Membership

Support, Research, Initiatives Management, Team Building, Risk Management, Social Media, Social

Networking, Marketing Campaigns, Membership Campaigns, Market Intelligence, Strategic Planning,

Training, Web Content, Web Development, Web Programming, Writing, Strategy, Change Management,

Marketing, Switzerland, Swiss Economy, Marketing Communications, New Business Development, B2B,

Consulting, Start-ups, Entrepreneurship, Strategy Consulting, Team Building, Market Development, Sales,

Life Sciences, Squarespace, Association Management, Business Strategy, Organizational Development,

Marketing Strategy, Business Development, Competitive Analysis, International Business, Non-Profit

Organization, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Marketing Pharma, Biotech & Bioscience Solutions at Lonza: A Global Leader In Life

Sciences

January 2013 - December 2014 (2 years)

• Built, led and developed three marketing teams (18FTE) in Europe and the US

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• Audited and improved global marketing and competitive Intelligence capabilities

• Designed and established strategy process

• Rolled-out and coached use of marketing methods and tools

• Established KPI’s and aligned processes for ROMI globally

• Collaborated and co-designed standards for go-to-market initiative

Responsible in the following Products & Services areas:

BioResearch, Stem Cells, Primary Cells and Media, Cell Culture Products, Transfection, Assay Solutions,

Electrophoresis, Primary and Stem Cell Protocols,, Bioprocess Systems, Drug Discovery, Endotoxin

Detection, Informatics, Bioassay Services, Capabilities Overview, Process Design Techniques, Program

Management, Regulatory Support, Protein & Vaccine, Development Services, Gene Expression Systems,

Microbial Expression Technologies, Mammalian Biopharmaceuticals,, Microbial Biopharmaceuticals,

Microbial Fermentation, Cell Therapy, Viral Therapy, Drug Product Services, Advanced Chemical Synthesis

(ACS), Microreaction Technology, Antibody Drug Conjugates (ADCs), Peptides, Highly Potent API

(HPAPIs), Cytotoxics, etc.

Skills used and perfected:

Marketing Leadership, Business Analysis, Business Storytelling, Coaching, Communication, Consulting,

Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media,

Economics, Events, Hiring, Leadership, Management, Marketing, Market Research, Negotiation, Online

Marketing, Presentation, Project Management, Recruiting, Social Media, Social Media Management, Social

Networking, Strategic Planning, Training, Strategy, Change Management, Marketing Communications,

B2B, Marketing Campaigns, Strategy Consulting, Market Intelligence, Team Building, Business Strategy,

Organizational Development, Marketing Strategy, Marketing Campaigns, Competitive Analysis, Strategic

Insights, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head Program Management Pharma at Lonza

August 2010 - July 2013 (3 years)

• Built global program management organization (17FTE, Europe, China)

• Designed value stream process from inquiry to life cycle management

• Led customer focus program, 3-year Net Promoter Score increase

• Co-designed and facilitated leadership and change program

• Led teams through major re-organization and reduction program

• Hired/led key PM organization for Antibody Drug Conjugates programs

• Led Sales/BD education and on-boarding programs

Responsible in the following Products & Services areas:

Advanced Chemical Synthesis (ACS), Microreaction Technology, Antibody Drug Conjugates (ADCs),

Peptides, Highly Potent API (HPAPIs), Cytotoxics, etc.

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Skills used and perfected:

Analytics, Business, Business Analysis, Coaching, Communication, Consulting, cGMP, QA, QC,

Economics, Executive, Event Planning, Hiring, Leadership, Management, Negotiation, Presentation,

Project Management, Recruiting, Relationship Management, Research, Risk Management, Strategic

Planning, Training, Strategy, Change Management, Customer Value Management, Customer Satisfaction

Program, Pharmaceutical Industry, B2B, Intercultural Leadership, Organizational Restructuring, Consulting,

Team Building, Program Management, Life Sciences, Business Strategy, Organizational Development,

Business Development, Sales, Strategic Insights, Competitive Analysis, International Business, Competitive

Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Member of the Board of Directors at Strategic and Competitive Intelligence Professionals Association

January 2009 - December 2011 (3 years)

• Added 12 competitive intelligence affiliate groups worldwide

• Co-Managed merger with the Frost & Sullivan Institute

• Chaired the International Advisory Committee

Skills used and perfected:

Board of Director, Board Management, Non-Profit, Analytics, Business, Business Analysis, Coaching,

Communication, Consulting, Membership Engagement, Data Analysis, Data Analytics, Data Mining,

Economics, Executive, Event Planning, Hiring, Leadership, Management, Marketing, Media Planning,

Negotiation, Online Marketing, Presentation, Project Management, Relationship Management, Networking,

Membership Support, Research, Risk Management, Social Media, Social Networking, Strategic Planning,

Training, Web Content, Web Development, Web Programming, Writing, Strategy, Change Management,

Market Intelligence, Membership Campaigns, Marketing, Switzerland, Swiss Economy, Marketing

Communications, New Business Development, B2B, Consulting, Start-ups, Entrepreneurship, Strategy

Consulting, Team Building, Market Development, Sales, Life Sciences, Business Strategy, Organizational

Development, Marketing Strategy, Business Development, Competitive Analysis, International Business,

Non-Profit Organization, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Contracting Excellence Pharma at Lonza

October 2009 - September 2010 (1 year)

• Set up and rolled out contracting facility and process tool box

• Designed business rules guidelines

• Established internal governance process

Responsible in the following Products & Services areas:

Advanced Chemical Synthesis (ACS), Microreaction Technology, Antibody Drug Conjugates (ADCs),

Peptides, Highly Potent API (HPAPIs), Cytotoxics, etc.

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Skills used and perfected:

Contract Management, Legal, Business, Business Analysis, Coaching, Communication, Consulting,

Economics, Executive, Event Planning, Hiring, Leadership, Management, Negotiation, Presentation, Project

Management, Recruiting, Relationship Management, Research, Risk Management, Social Networking,

Software Management, Strategic Planning, Training, Sales Training, Strategy, Change Management,

Pharmaceutical Industry, CMO, Biotech, B2B, Consulting, Start-ups, Team Building, Program Management,

Business Process, Sales, Life Sciences, Business Strategy, Organizational Development, Business

Development, International Business, Competitive Intelligence, B2B Marketing Executive and B2B

Marketing Enthusiast

Member of the Board of Directors at Swiss Competitive Intelligence Association (SCIA)

August 2007 - November 2009 (2 years 4 months)

• Established web presence swisscia.org incl. membership facilitation

• Doubled membership across competitive intelligence arena

• Arranged and led member events

Skills used and perfected:

Board of Director, Board Management, Non-Profit, Analytics, Business, Business Analysis, Coaching,

Communication, Consulting, Data Analysis, Data Analytics, Data Mining, Economics, Executive, Event

Planning, Hiring, Leadership, Management, Membership Engagement, Marketing, Media Planning,

Negotiation, Online Marketing, Presentation, Project Management, Relationship Management, Networking,

Market Intelligence, Membership Support, Research, Risk Management, Social Media, Social Networking,

Strategic Planning, Training, Web Content, Web Development, Web Programming, Writing, Strategy,

Change Management, Marketing, Switzerland, Swiss Economy, Marketing Communications, New Business

Development, B2B, Consulting, Start-ups, Membership Engagement, Entrepreneurship, Strategy Consulting,

Team Building, Market Development, Sales, Life Sciences, Business Strategy, Organizational Development,

Marketing Strategy, Business Development, Competitive Analysis, International Business, Non-Profit

Organization, Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Founder & Owner - Competitive Intelligence Platform Markintell.com

December 2005 - November 2009 (4 years)

• Created business case and value proposition

• Established market and competitive intelligence practitioners platform

• Created digital tools and social media landscape

Skills used and perfected:

Blogging, Business, Business Analysis, Business Storytelling, Communication, Consulting, Content

Management, Content Marketing, Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital

Marketing, Digital Media, Economics, Executive, Leadership, Management, Marketing, Market Research,

Media Planning, Negotiation, Online Marketing, Presentation, Project Management, Relationship

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Management, Research, Marketing Campaigns, Risk Management, Search Engine Optimization (SEO),

Social Media, Social Media Management, Social Networking, Software Management, Strategic Planning,

Web Content, Market Intelligence, Web Development, Web Programming, Writing, Strategy, Marketing,

Marketing Communications, New Business Development, B2B, Consulting, Start-ups, Entrepreneurship,

Strategy Consulting, Market Development, Sales, Life Sciences, Business Strategy, Marketing Strategy,

Business Development, Competitive Analysis, International Business, Competitive Intelligence, B2B

Marketing Executive and B2B Marketing Enthusiast.

Sold to major competitive intelligence solutions provider.

Integration of former Ciba Competitive Intelligence and Strategic Insights Operations into BASF at

BASF

October 2008 - September 2009 (1 year)

Skills used and perfected:

Analytics, Business, Business Analysis, Coaching, Communication, Consulting, Data Analysis, Data

Analytics, Data Mining, Economics, Executive, Event Planning, Hiring, Leadership, Management,

Marketing, Marketing Excellence, Marketing Think Tank, Sales Excellence, Market Research, Negotiation,

Presentation, Market Intelligence, Project Management, Relationship Management, Chemicals Industry,

Specialty Chemicals, Research, Risk Management, Social Networking, Software Management,

Digitalization, Strategic Insights, Competitive Intelligence, Strategic Planning, Sales Training, Marketing

Training, Strategy, CRM, ERP, SAP, Change Management, Marketing, B2B, Consulting, Entrepreneurship,

Strategy Consulting, Team Building, Life Sciences, Business Strategy, Organizational Development,

Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive and B2B

Marketing Enthusiast

Global Head Market & Competitive Intelligence at Ciba

February 2006 - September 2009 (3 years 8 months)

• Audited and improved market & competitive intelligence capabilities

• Digitalized intelligence sources for 1’200 sales and marketing staff

• Led marketing sourcing and contracting excellence initiative

Responsible in the following Products & Services areas:

Agriculture, Automotive, Building & Construction, Electronic Materials, Extractive & Process Technologies,

Mining, Fibers, Home & Fabric Care, Inks & Graphics, Lubricants & Fuels, Monomers & Water Soluble

Polymers, Packaging, Paints & Coatings, Paper & Board, Personal Care, Photo & Digital Imaging, Plastics

and Rubber, Water Treatment, Color Services, Educational Services, EHS Services, Regulatory Services,

Testing Services, etc.

Skills used and perfected:

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Analytics, Business, Business Analysis, Coaching, Communication, Consulting, Data Analysis, Data

Analytics, Data Mining, Economics, Executive, Event Planning, Hiring, Leadership, Management,

Marketing, Marketing Excellence, Marketing Think Tank, Sales Excellence, Market Research, Negotiation,

Presentation, Project Management, Relationship Management, Chemicals Industry, Specialty Chemicals,

Research, Risk Management, Social Networking, Software Management, Digitalization, Strategic Insights,

Competitive Intelligence, Intelligence Software, Vendor Management, Contract Management, Strategic

Planning, Sales Training, Marketing Training, Strategy, CRM, ERP, SAP, Change Management, Market

Intelligence, Marketing, Marketing Excellence Think Tank, B2B, Consulting, Entrepreneurship, Strategy

Consulting, Team Building, Life Sciences, Business Strategy, Organizational Development, Strategic

Insights, Competitive Analysis, International Business, Competitive Intelligence, B2B Marketing Executive

and B2B Marketing Enthusiast

Global Head Electronic Communications at Ciba Specialty Chemicals

August 2004 - March 2006 (1 year 8 months)

• Harmonized from dozens of network drives to one global Intranet

• Consolidated 10 local web entities to a re-designed global website

• Created and activated global corporate e-Strategy

Responsible in the following Products & Services areas:

Agriculture, Automotive, Building & Construction, Electronic Materials, Extractive & Process Technologies,

Mining, Fibers, Home & Fabric Care, Inks & Graphics, Lubricants & Fuels, Monomers & Water Soluble

Polymers, Packaging, Paints & Coatings, Paper & Board, Personal Care, Photo & Digital Imaging, Plastics

and Rubber, Water Treatment, Color Services, Educational Services, EHS Services, Regulatory Services,

Testing Services, etc.

Skills used and perfected:

Business Storytelling, Coaching, Communication, Consulting, Content Management, Content Marketing,

Content Strategy, Data Analysis, Data Analytics, Data Mining, Digital Marketing, Digital Media,

Economics, Executive, Event Planning, Hiring, Communication Campaigns, Public Relations Campaigns,

Leadership, Management, Marketing, Market Research, Media Planning, Online Marketing, Presentation,

Project Management, Recruiting, Relationship Management, Research, Risk Management, Intranet, EStrategy,

Search Engine Optimization (SEO), Social Networking, Software Management, Strategic Planning,

Training, Web Content, Web Development, Web Programming, Writing, Strategy, Change Management,

Marketing, Chemicals Industry, Market Intelligence, Specialty Chemicals, Marketing Communications,

B2B, Consulting, Strategy Consulting, Team Building, Training, Sales, Negotiation, Life Sciences, Business

Strategy, Organizational Development, International Business, Corporate Communications, Board Support,

Competitive Intelligence, B2B Marketing Executive and B2B Marketing Enthusiast

Global Head E-Business at Ciba Specialty Chemicals

December 2002 - September 2004 (1 year 10 months)

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• Reduced transaction and service cost for low margin customer base

• Moved 12% of global customer base to e-Business platform

• Set up and activated VMI and VMOI processes for high value clients

Responsible in the following Products & Services areas:

Textiles, Textile Dyes, Dyeing, Coloration, Color Services, Fashion Color Services, Textile Processing,

Colorants, Additives, Antialgae, Antimicrobials, Antioxidants, Antistatics, Flame Retardants, Fluorescent

Whitening Agents, Fungicides, Light Stabilizers, Processing Stabilizers, Preparations for mass coloration,

Colorants for PAN gel dyeing, Antimicrobials, Coatings, Comfort & Easy Care Finishing, Dyeing

Auxiliaries, Dyes for Textile Dyeing/ Printing, Flame Retardants, Fluorescent Whitening Agents, Oil &

Water Repellents, Pretreatment, Printing Auxiliaries, Sizing, UV Protection, etc.

Skills used and perfected:

Analytics, Business, Business Analysis, Coaching, Communication, Consulting, Content Management,

Content Marketing, Content Strategy, Data Analysis, Data Analytics, Digital Marketing, Marketing

Campaigns, Digital Media, Economics, Executive, Hiring, Leadership, Management, Marketing, Market

Research, Media Planning, Negotiation, Online Marketing, Presentation, Project Management, Recruiting,

Relationship Management, Research, Risk Management, Search Engine Optimization (SEO), Social

Networking, Software Management, Strategic Planning, Training, Web Content, Web Development, Web

Programming, Writing, Strategy, CRM, E-Business, E-Commerce, Change Management, Marketing,

Marketing Communications, Market Intelligence, New Business Development, B2B, VMI, VMOI,

Entrepreneurship, Strategy Consulting, Team Building, Market Development, Program Management, Sales,

Negotiation, Life Sciences, Business Strategy, Marketing Strategy, Business Development, Competitive

Analysis, International Business, Chemicals Industry, Specialty Chemicals, Competitive Intelligence, B2B

Marketing Executive and B2B Marketing Enthusiast

Head Market Development NAFTA at Ciba Specialty Chemicals

February 1998 - January 2003 (5 years)

• Identified Florida USD12mn market potential, prepared entrance

• Researched new technology and prepared market entrance

• Facilitated a two-division merger and one competitor acquisition

• Cold-called on untapped customers and secured USD1.5mn sales

Responsible in the following Products & Services areas:

Textiles, Textile Dyes, Dyeing, Coloration, Color Services, Fashion Color Services, Textile Processing,

Colorants, Additives, Antialgae, Antimicrobials, Antioxidants, Antistatics, Flame Retardants, Fluorescent

Whitening Agents, Fungicides, Light Stabilizers, Processing Stabilizers, Preparations for mass coloration,

Colorants for PAN gel dyeing, Antimicrobials, Coatings, Comfort & Easy Care Finishing, Dyeing

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Auxiliaries, Dyes for Textile Dyeing/ Printing, Flame Retardants, Fluorescent Whitening Agents, Oil &

Water Repellents, Pretreatment, Printing Auxiliaries, Sizing, UV Protection, etc.

Skills used and perfected:

Business Analysis, Consulting, Data Analysis, Data Analytics, Data Mining, Event Planning, Hiring,

Leadership , Management, Marketing, Market Research, Negotiation, Presentation, Project Management,

Recruiting, Relationship Management, Non-Wovens, Research, Risk Management, Social Networking,

Strategic Planning, Strategy, Training, Change Management, Marketing, Chemicals Industry, Textiles,

Pigments, Marketing Communications, New Business Development, B2B, Consulting, Strategy Consulting,

Team Building, Marketing Campaigns, Sales, Market Development, Program Management, Mergers &

Acquisitions, Training, Sales, Negotiation, Life Sciences, Business Strategy, Organizational Development,

Marketing Strategy, Market Intelligence, Business Development, Competitive Analysis, International

Business, Chemicals Industry, Specialty Chemicals, Competitive Intelligence, B2B Marketing Executive and

B2B Marketing Enthusiast

Global Head Marketing Communication, Advertising & Promotion at Novartis

March 1994 - February 1998 (4 years)

• Digitalized entire marketing collateral

• Saved CHF2.5mn cost, doubled reach, quadrupled time to market

• Led global CRM program deployment including roll-out and training

Responsible in the following Products & Services areas:

M&A events: Ciba-Geigy / Novartis / Ciba SC (from 1997)

Textiles, Textile Dyes, Dyeing, Coloration, Color Services, Fashion Color Services, Textile Processing,

Colorants, Additives, Antialgae, Antimicrobials, Antioxidants, Antistatics, Flame Retardants, Fluorescent

Whitening Agents, Fungicides, Light Stabilizers, Processing Stabilizers, Preparations for mass coloration,

Colorants for PAN gel dyeing, Antimicrobials, Coatings, Comfort & Easy Care Finishing, Dyeing

Auxiliaries, Dyes for Textile Dyeing/ Printing, Flame Retardants, Fluorescent Whitening Agents, Oil &

Water Repellents, Pretreatment, Printing Auxiliaries, Sizing, UV Protection, etc.

Skills used and perfected:

Marketing Communication, Content Management, Marketing Campaigns, Content Marketing, Content

Strategy, Business Storytelling, Digital Marketing, Digital Media, Event Planning, Hiring, Leadership ,

Management, Marketing, Media Planning, Negotiation, Online Marketing, Presentation, Textiles,

Project Management, Recruiting, Relationship Management, Search Engine Optimization (SEO), Social

Networking, Software Management, Market Intelligence, Marketing Training, Web Content, Web

Development, Web Programming, Writing, CRM, Software Management, Xerox Business Services XBS,

Change Management, B2B, Consulting, Team Building, Marketing Strategy, International Business,

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Chemicals Industry, Specialty Chemicals, Competitive Intelligence, B2B Marketing Executive and B2B

Marketing Enthusiast

Education

Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften

Executive School Custom Program for Lonza Management, Business Strategy & Strategic

Planning, 2011 - 2011

North Carolina State University

Short Course by the Nonwovens Institute, Nonwoven Micro- and Nano-fiber Fundamentals and

Applications, 2000 - 2000

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Jens Thieme

B2B Marketing Executive | Global Head of Marketing & Campaigns | B2B Marketing Enthusiast

jens@thie.me

Contact Jens on LinkedIn

.

Jens Thieme's Courses

  • Global Head Market & Competitive Intelligence

    Ciba

    • Marketing Excellence
    • Sales Management Seminar / Account Management Seminar
  • Global Head Marketing Communication, Advertising & Promotion

    Ciba-Geigy / Novartis

    • Situational Leadership
  • Global Contracting Excellence

    Lonza

    • Project Risk Management in Pharma cGMP
  • Global Head Program Management Pharma

    Lonza

    • Leadership & Change
    • Impact & Presence
    • China Intercultural
  • Head Market Development NAFTA

    Ciba Specialty Chemicals

    • Nonwovens Technologies
    • General Business Management
    • Selling Skills and Negotiation

Jens Thieme's Volunteer Experience & Causes

    • Activist

      Amnesty International Switzerland

      • Human Rights

      November 2013 – present (11 months)

      Member of the Amnesty International Anti-Torture group in Basel, Switzerland.

Jens Thieme's Skills & Expertise

Strategy, Leadership, Marketing, Management, Marketing Management, Strategic Planning, Change Management, Competitive Intelligence, B2B, Pharmaceutical Industry, Cross-functional Team Leadership, Team Building, Program Management, Market Intelligence, Market Research, Marketing Communications, New Business Development, Analysis, Project Management, Business Development

Jens Thieme's Languages

  • Germanic languages

     (Native or bilingual proficiency)
  • English

     (Native or bilingual proficiency)

Jens Thieme's Publications

Jens Thieme's Additional Information

Websites:

Interests:

Marketing Excellence, Customer Value Management, Customer Satisfaction, Customer Focus, Strategic Planning, Digital Media, Market Intelligence, Competitive Intelligence, Career Opportunities

Groups and Associations:

Global: Member of the Board of Directors of SCIP (Society of Competitive Intelligence Professionals); 2008-2009 Chairman of the SCIP International Advisory Committee - (IAC); International Association of Commercial and Contract Management (IACCM); Switzerland (Schweiz, Suisse, Svizzera): Board Member of SCIA (Swiss Competitive Intelligence Association); from 2013 Member DCAT (Drug, Chemical & Associated Technology Association).