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Jens Thieme

International Marketing Executive Pharma, Biotechnologies, Chemicals (Switzerland).

Jens Thieme

Jens Thieme

Jens Thieme's Summary

I’m a seasoned international marketing leader, experienced within a global arena with major Swiss blue-chip corporations and with a customer-centric approach to the provision of marketing excellence.

My professional value is founded upon a recognized portfolio of expertise that includes the following:

- Translating strategic vision into well-defined operational standards and processes to embed and deliver marketing excellence.

- Managing best-in-class organizational transformation and the large-scale continuous improvement of marketing effectiveness and ROI impact.

- Evaluating and improving customer satisfaction and customer value management.

- Defining, introducing and embedding leading edge global sales and marketing tools, processes and solutions.

- Leading globally diverse sales and marketing teams.

- Networking and engaging with thought leaders and professionals within the global marketing and strategic intelligence community to gather and share excellence best practice.

- Gathering, analyzing, and consulting on competitive and marketing intelligence to influence and inform strategic planning and major business decision making.

- Devising and actively championing the roll out of global training programmes and coaching for improvement interventions.

- Developing key talent and inspiring and supporting realisation of increased employee capability and knowledge.

As an avid networker, with significant marketing, competitive and market intelligence consultancy expertise, I am always keen to connect with marketing and intelligence communities thought leaders and other professionals and to make new business acquaintances, so please contact me at:

Jens Thieme's Experience

Global Head of Marketing Pharma & Biotech

Lonza: A Global Leader In Life Sciences

Public Company; 10,001+ employees; LONN; Biotechnology industry

March 2013 – Present (1 year 7 months) Switzerland

Member of the segment leadership team. Built three global marketing teams of 18 (8 direct reports) to meet skills, workflow and process needs of diverse business segments, following major organizational restructuring and loss of 50% of senior marketing staff.

Audited and improved marketing team impact, performing situational and gap analysis to clarify mandate and create a roadmap for sustained excellence in the categories of deliverables, scope, tools, process, culture and organisation.

Developed three FTE for promotion and career advancements, gradually increasing seniority and responsibilities and providing leadership education and opportunities for practice on larger projects to fine-tune talents and preferences.

Global Head Program Management Pharma


Public Company; 10,001+ employees; LONN; Biotechnology industry

September 2010 – May 2013 (2 years 9 months) Visp, Switzerland

Member of the BU leadership team, lead and developed team of 17 (9 direct reports) international program managers in Pharma custom manufacturing.

Championed global program to establish and manage a customer focused culture to realign, refocus and educate a fragmented team of 400 employees; significantly improved customer focus ratings in within just one net promoter score cycle (18 months).

Co-sponsored and facilitated global leadership and change program to prepare teams for major business reshaping; retained own team, with no loss of talent and had three high potentials promoted as a result of support of the measure.

Built a global program management organization; harmonized processes and standards and introduced a common and aligned approach to end fragmentation in activities and outcomes.

Increased business unit effectiveness and eliminated uncertainty and margin for error by designing and deploying an end-to-end value stream business process for customer programs; facilitated training and set up a train-the-trainer network globally.

Undertook coaching organization-wide, including designing training for all PM group collaborators and stakeholders to enable effective interaction and work on mutual activities.

Networked externally with PM associations to grow understanding of excellence standards, best practice and certification to support the vision of best-in-class customer experience.

Member of the Board of Directors

Strategic and Competitive Intelligence Professionals Association

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

January 2009 – December 2011 (3 years) Alexandria, Virginia

Established 12 international affiliates and chapters to improve membership engagement and education options. 

Together with the CEO and the other board members oversaw and managed the merger with the Frost & Sullivan Institute in an effort to establish maximum financial stability and drastically increase options for the global membership.

Prepared, executed and hosted the European SCIP conference in Vienna, 2011. I also presented and held workshops at the event.

Global Contracting Excellence


Public Company; 10,001+ employees; LONN; Biotechnology industry

October 2009 – September 2010 (1 year) Visp, Switzerland

Introduced global standards and commercial health improvements to address inconsistencies in contracting sequence and absence of metrics, including the use of SharePoint, business templates and set frameworks within which to operate.

Established contracting platform and business rules process, deploying and embedding changes within sales, with associated training, enforcement and on going health checks.

Secured contracting excellence which also improved customer experience, offered advice and shared best practice; networked and engaged with thought leaders and professionals within the global contract management community.

Member of the Board

Swiss Competitive Intelligence Association (SCIA)

Nonprofit; 1-10 employees; Market Research industry

December 2007 – January 2010 (2 years 2 months) Zürich Area, Switzerland

Deployed and established, added value and options to the quarterly membership events and transformed the Swiss organisation into a full blown SCIP affiliate.

Founder & Owner | Market Intelligence & Competitive Intelligence

December 2005 – October 2009 (3 years 11 months) Freiburg Area, Germany

Designed, deployed and operated this market intelligence best practice sharing and excellence platform. A major market intelligence consultancy acquired the platform end of 2009.

Integration of former Ciba Intelligence Operations into BASF


Public Company; 10,001+ employees; BAS; Chemicals industry

October 2008 – September 2009 (1 year) Basel Area, Switzerland

Global Head Market & Competitive Intelligence


Public Company; 10,001+ employees; Chemicals industry

January 2006 – September 2009 (3 years 9 months) Basel Area, Switzerland

Member of the corporate marketing & sales office (internal marketing and sales excellence think tank). Member of the marketing & sales board (decision forum reporting to the CEO).

Identified gaps in marketing and sales disciplines across all ten industry divisions (sales of CHF7b) and determined development needs for 1,200 marketing and sales managers.

Developed intelligence and strategic planning excellence programs for marketing and sales; collaborated with external partners in facilitation of education campaigns and classroom and online marketing excellence training worldwide.

Deployed global intelligence portal with content acquisition and dissemination features to feed into all commercial decision making and strategy planning processes (800 users in all businesses).

Developed and used service procurement process and contracting excellence, enabling marketing and sales office to drastically improve service acquisition and maintenance cost situation.

Global Head Electronic Communications

Ciba Specialty Chemicals

Public Company; 10,001+ employees; Chemicals industry

September 2004 – January 2006 (1 year 5 months) Basel Area, Switzerland

Reporting to the CCO, acting as a member of the corporate communications leadership team and leading 3 direct reports.

Created single standardized online presence (from 10 global web entities), with shared content management tool, design and structure; increased user appeal; led numerous virtual teams in the consolidation of dozens of fragmented and localized intranets and web content.

Created and implemented an e-strategy to assign purpose and process to emerging tools and technologies; educated decision makers in their use and assigned role profiles and responsibilities company-wide for their management; establishment of scenarios to address next practice.

Global Head E-Business

Ciba Specialty Chemicals

Public Company; 10,001+ employees; Chemicals industry

December 2002 – September 2004 (1 year 10 months) Basel Area, Switzerland

Reduced service costs for low margin business by implementing new e-business platform; set up vendor managed inventories (VMI) and vendor managed and owned inventories (VMOI), processes and facilities; generated CHF140m in online sales in first year of operation.

Head Market Development NAFTA

Ciba Specialty Chemicals

Public Company; 10,001+ employees; Chemicals industry

April 1998 – December 2002 (4 years 9 months) High Point, North Carolina

Enabled holistic customer view through deployment of global CRM tool; defined and streamlined processes, wrote content, collaborated with sales leaders to define KPIs, created automated management reports and trained sales teams.

Localized global sales and marketing standards across the NAFTA countries to align with global teams and management, whilst still retaining local business specificities (6 months duration, 50% cost savings, 80% time to market reduction).

Called on untapped potential accounts within Southern US, enabling additional sales of USD 270,000 in first year of new relationship.

Global Head Marketing Communication, Advertising & Promotion

Ciba-Geigy / Novartis

Public Company; 10,001+ employees; Pharmaceuticals industry

January 1994 – April 1998 (4 years 4 months) Basel Area, Switzerland

As early adapter digitized and globalized production of all sales collateral; reduced time to market by 80% through introduction of online content editing and generated annual savings of CHF 2.5m while increasing document output by 100-150% through localized on-demand printing, enabling a high level of customization to suit specific global customer needs.

Jens Thieme's Courses

  • Global Head Market & Competitive Intelligence


    • Marketing Excellence
    • Sales Management Seminar / Account Management Seminar
  • Global Head Marketing Communication, Advertising & Promotion

    Ciba-Geigy / Novartis

    • Situational Leadership
  • Global Contracting Excellence


    • Project Risk Management in Pharma cGMP
  • Global Head Program Management Pharma


    • Leadership & Change
    • Impact & Presence
    • China Intercultural
  • Head Market Development NAFTA

    Ciba Specialty Chemicals

    • Nonwovens Technologies
    • General Business Management
    • Selling Skills and Negotiation

Jens Thieme's Volunteer Experience & Causes

    • Activist

      Amnesty International Switzerland

      • Human Rights

      November 2013 – present (11 months)

      Member of the Amnesty International Anti-Torture group in Basel, Switzerland.

Jens Thieme's Skills & Expertise

Strategy, Leadership, Marketing, Management, Marketing Management, Strategic Planning, Change Management, Competitive Intelligence, B2B, Pharmaceutical Industry, Cross-functional Team Leadership, Team Building, Program Management, Market Intelligence, Market Research, Marketing Communications, New Business Development, Analysis, Project Management, Business Development

Jens Thieme's Languages

  • Germanic languages

     (Native or bilingual proficiency)
  • English

     (Native or bilingual proficiency)

Jens Thieme's Publications

Jens Thieme's Additional Information



Marketing Excellence, Customer Value Management, Customer Satisfaction, Customer Focus, Strategic Planning, Digital Media, Market Intelligence, Competitive Intelligence, Career Opportunities

Groups and Associations:

Global: Member of the Board of Directors of SCIP (Society of Competitive Intelligence Professionals); 2008-2009 Chairman of the SCIP International Advisory Committee - (IAC); International Association of Commercial and Contract Management (IACCM); Switzerland (Schweiz, Suisse, Svizzera): Board Member of SCIA (Swiss Competitive Intelligence Association); from 2013 Member DCAT (Drug, Chemical & Associated Technology Association).