SCIP Vienna Program

Program and Registration

Register TODAY! The 2011 European Strategic and Competitive Intelligence Summit in Vienna will a most fruitful value contribution to your career path in Competitive Intelligence through state-of-the-art learning and a most professional CI network you will be able to build and support.

Please find the conference program below.

Register TODAY and bring colleagues too.

Web agenda and brochure are preliminary and will be updated as information becomes available.
Track Key
Track 1 Analysis Tools
Track 2 Competitive Intelligence and Strategy
Track 3 Competitive Intelligence Communication
Track 4 Gaining Influence for the Competitive Intelligence Unit
Track 5 Innovation and the Competitive Intelligence Process
Track 6 Structuring and Modifying a Competitive Intelligence Unit
Tuesday, 8 November 2011
08:00 - 17:00	Registration
08:30 - 09:00	Continental Breakfast
09:00 - 17:00	Workshop #1 - War Gaming for Veterans
09:00 - 17:00	Workshop #2 - CI 101
10:30 - 10:45	Morning Break
12:00 - 13:00	Lunch
15:00 - 15:15	Afternoon Break
16:40	SCIP 2011 European Summit Concludes
*additional fees apply to attend pre-conference workshops
Wednesday, 9 November 2011
08:00 - 17:00	Registration
08:00 - 08:45	Continental Breakfast and Exhibition
08:45 - 09:00	Conference Welcome
09:00 - 09:45	The Future of Competitive Intelligence Simon Jones, Vice President, Business Development, Strategy and Group Development, Borealis
09:45 - 10:15	Keynote Address David Frigstad, Chairman of the Board, Frost & Sullivan
10:30 - 11:20	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
10:20 - 11:20	Track 2 - How to Forecast Competitors' Actions in the Most Effective Way (Case History) Sabine Hehner, Lufthansa Cargo AG
10:20 - 11:20	Track 4 - Competitive Intelligence Advantage: A Community-Content-Service Approach (Case History) Aurelien Blaha, Dassault Systèmes
10:20 - 11:20	Track 1 - Going Beyond Google: Gathering Internet Intelligence (Interactive Breakout) Sean Campbell, Cascade Insights
10:20 - 11:20	Track 2 - Recipe for Successful Wargaming: Great Competitive Intelligence is an Essential Ingredient (Interactive Breakout) Ken Sawka, Outward Insights and Scott Leeb, Prudential
11:20 - 11:50	Networking, Refreshment and Exhibition Break
11:50 - 12:35	Town Hall Ask the Experts Panel Discussion
11:50 - 12:35	Solutions Wheel
12:35 - 13:55	Business Lunch
13:55 - 14:55	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
13:55 - 14:55	Track 4 - The Internal Politics of Competitive Intelligence Activity (Case History) Avner Barnea, Ono Academic College
13:55 - 14:55	Track 2 - Setting Up an Information Space and a Research Agenda for Competitive Intelligence (Case History) Kai Goerlich, SAP Deutschland AG & Co KG
13:55 - 14:55	Track 2 - Using Competitive Intelligence to Maximize Value Proposition Alignment (Interactive Breakout) Erik Glitman, Fletcher/CSI and Joe Kelly, Fletcher/CSI
13:55 - 14:55	Track 1 - Information Collection and Analysis Model for Emerging Markets (Interactive Breakout) Nishant Wadhwani, Insightful Intelligence Consultancy Pvt Ltd. and Nilanjan Jana, Insightful Intelligence Consultancy Pvt Ltd
14:55 - 15:25	Networking, Refreshment and Exhibition Break
15:25 - 16:25	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
15:25 - 16:25	Track 1 - The Art and Science of Competitive Intelligence (Case History) Eliana Benjumeda, Acciona S.A. and Mario Esteban, Acciona S.A.
15:25 - 16:25	Track 5 - How to Effectively Integrate Competitive Intelligence into the Innovation Process (Case History) Claire Buckwar, SCHOTT Electronic Packaging GmbH
15:25 - 16:25	Track 4 - Competitive Intelligence Consultancy Skills: Becoming a Trusted Advisor to Your CEO (Interactive Breakout) Joost Drieman, Cisco Systems Inc. and Hans Hedin, GIA
15:25 - 16:25	Track 1 - How to Effectively Use Geo-Intelligence for Competitive Intelligence (Interactive Breakout) Johannes Deltl, Acrasio GmbH
16:30 - 17:30	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
16:30 - 17:30	Track 4 - From Challengers to Champions: Earning Support from Senior Executives (Case History) William West, Cooperative of American Physicians, Inc.
16:30 - 17:30	Track 4 - Tactical Credibility: Your Strategic Calling Card (Case History) Nigel Aston and Christine Ripoll, Amadeus IT Group SA
16:30 - 17:30	Track 2 - Successfully Managing Customer Push-Back: Essential Tools for the Competitive Intelligence Professional (Interactive Breakout) David Gibson, Kaiser Associates, Inc.
16:30 - 17:30	Track 6 - Managing the Information Overload: How to Distil Information into Insights (Interactive Breakout) Karina Habdas, Evalueserve Ltd. and Frank van Dijk, Bently Nevada, a division of GE Energy Netherlands B.V.
17:30 - 18:30	Networking Reception
Thursday, 10 November 2011
08:00 - 12:00	Registration
08:00 - 08:45	Continental Breakfast and Exhibition
08:45 - 09:00	Opening
09:00 - 10:30	Mega Trends Think Thank: The Impact on Your Career and Industry David Frigstad, Frost & Sullivan
10:35 - 11:35	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
10:35 - 11:35	Track 1 - Bull’s Eye Analysis: A Marriage of Competitor, Management and Blindspot Analysis (Case History) Dan Mulligan, Mercyhurst College
10:35 - 11:35	Track 3 - Communication Platform for International Small and Medium Enterprises (Case History) Michal Ucen, Cord Blood Center Group
10:35 - 11:35	Track 4 - Scenario Technique: A Strategic Competitive Intelligence Tool (Interactive Breakout) Monika Giese, ICOCI GmbH
10:35 - 11:35	Track 1 - Competitive Intelligence and Social Media (Interactive Breakout) Alexander Stumpfegger, Pattern Science AG
11:35 - 12:05	Networking, Refreshment and Exhibition Break
12:05 - 13:05	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
12:05 - 13:05	Track 4 - Collaboration: The Most Important Critical Success Factor for Competitive Intelligence (Case History) Michelle Settecase, Ernst & Young
12:05 - 13:05	Track 4 - Securing C-Suite Buy In for Your Competitive Intelligence Unit (Case History) Timothy Krysiek, Statoil
12:05 - 13:05	Track 3 - How to Effectively Use Technology to Tap Intelligence from Internal and External Resources (Interactive Breakout) Jesper Ejdling Martell, Comintelli
12:05 - 13:05	Track 2 - The Master Plan: A Framework for Competitive Intelligence Operational Success (Interactive Breakout) Gary Maag and David Kalinowski, Proactive
13:05 - 14:25	Business Lunch
14:25 - 15:25	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
14:25 - 15:25	Track 4 - From Customer Service to Customer Relationship Management: How to Use Competitive Intelligence to Improve the Customer Strategy (Case History) Guillaume Sylvestre, LMDE (La Mutuelle Des Etudiants)
14:25 - 15:25	Track 2 - Defend Yourself: Everyone Doesn't Play by the Same Ethical Rules (Case History) Adam Radicic, IRM, Ltd.
14:25 - 15:25	Track 5 - Are Intelligence Lessons Identified from National Security Transferrable to Competitive Intelligence? (Interactive Breakout) Malcolm Baker, Resilience
14:25 - 15:25	Track 3 - The Impact of New Media (Interactive Breakout)
15:25 - 15:55	Networking, Refreshment and Exhibition Break
15:55 - 16:40	Top Takeaways Panelf

SCIP Vienna 2011

Call for proposals

SCIP asks for proposals to speek at the 2011 Strategic and Competitive Intelligence Summit, 8-10 November in Vienna, Austria.

As your Chairman for the 2011 Strategic and Competitive Intelligence Summit, 8-10 November in Vienna, Austria I would like to invite you to contribute to the Summit with your session or workshop. Below you can find the entire text of the Call for Proposals and the direct download links for the forms.

2011 SCIP European Summit Conference Call for Proposals

The Strategic and Competitive Intelligence Professionals (SCIP) will present the European Summit November 8-10, 2011 in Vienna Austria.

SCIP continues to develop and provide educational programming and networking opportunities for its members all over the world. The European Summit traditionally has one of the most diverse attendance and speaker constituencies of all of our conferences. The 2011 European Summit call for proposals will open on May 6, 2011 and will close on June 7, 2011. Once the proposals are reviewed and sessions selected, notifications of acceptance will be sent to presenters via e-mail. SCIP reserves the right to invite additional presenters to the program.

All proposals must feature case studies and/or demonstrated best practices -- year after year attendees have told us they want to hear about successes and lessons learned in competitive intelligence practice. Proposals that provide case examples and professional tips for the audience will be given preference in the selection process.

Below are areas of focus suggested by our content committee but proposals on additional topics are also welcome.

 

1. Gaining Influence for the Competitive Intelligence Unit

Gaining influence is a critical part of any successful competitive intelligence program, because doing the right job and doing the job right sometimes is not enough. One needs also to demonstrate the importance and relevance of their work. It is not only a matter of merit, it is also a matter of how CI is presented and perceived.

Examples of topics for sessions and questions to be addressed are:

o Demonstrating through real-life cases how a competitive intelligence unit managed to gain influence and importance within a given company

 Which tools were successfully used to increase the importance of CI within your organization, and how were they used?

 How do you make competitive intelligence a critical component of your company?

 How do you engage senior management in the competitive intelligence effort?

 How do you secure the resources to complete the task (financial, personnel and others)?

o Overcoming barriers within the decision making process to increase visibility and influence of competitive intelligence

 Once the job is completed successfully, how do you increase the resources dedicated to the CI unit? Is that expansion actually necessary or desirable?

 How do you effectively influence people within and outside of your own organization?

 How do you make competitive intelligence an integral part of the decision-making process?

o Supporting tactical and operational decisions

 How should competitive intelligence support the sales organization?

 How should a competitive intelligence unit be structured to support different decision making entities?

 

2. Competitive Intelligence Communication

Communication is a key element in effectively accomplishing the Intelligence Cycle, especially the communicating competitive intelligence products and enhancing the relationship between the unit and the decision maker. Speakers will provide an actual experience and ways that practitioners solved their problems and enhanced their CI unit’s performance. Examples of topics and questions to be addressed are: Starting and completing the intelligence cycle: identifying the right needs and delivering the right products.

o How do you keep the competitive intelligence unit’s focus aligned with the decision-maker’s real needs?

o How do you conduct regular assessments of management’s Key Intelligence Topics?

o How do you obtain regular feedback from your decision-maker clients? Creating a good relationship and lines of communication with your decision-maker.

o How do you encourage your decision-makers to use the CI unit and request challenging jobs.

o How do you get your decision-maker to understand what information you need to do your job?

 

3. Innovation and the Competitive Intelligence Process

How much of innovation has to do with insights, and how much has to do with hard work? An actual competitive intelligence process based on knowledge, alongside its systematic pursuit of information and its analysis can have a great impact on the innovation processes.

Unexpected occurrences, different kinds of contradictions, process needs, or changes in an industry or market can create opportunities for the company. Competitive intelligence can help innovators to look for focused and simple solutions to approach real life problems and thus create successful opportunities. Examples of topics for speeches and questions to be addressed are: The CI role: Open innovation versus traditional innovation

o How can CI participate and boost the innovation process within companies?

o What kind of CI outputs might be useful in the innovation process?

o How do you use networks to foster innovation within your company?

o Is it possible to create fruitful synergies between CI and the innovation process? Using CI to find unexplored markets. Using CI as an innovation tool in emerging markets.

o CI as a tool in technology and organizational innovation. Applying technology innovation to boost the CI process.

 

4. Analysis Tools

Intelligence is only produced through an analytical process that takes the information and evidences collected and works through them to extract meaning and significance for the decision making process. Analysis is a creative process that is done inside our minds. We can accomplish it with the help of frameworks and methodologies, or in an unstructured way in which we use our intuition and previous knowledge to create connections among data and drive conclusions. In this topic experienced practitioners are expected to share their knowledge on how they have successfully been using analysis to deliver Intelligence to their decision makers.

Examples of topics to be addressed are:

Presenting your own experience on using traditional methodologies and their influence on the decision making process. This can be either on the tactical or strategic level. Case and results are expected.

o How do you use short analysis to add value to the collected data?

o How do you get organizational and shared knowledge to come to sound conclusions even without using any structured methodology? Explaining a new or a non-traditional methodology.

o How it is done?

o In which situations should it be applied

o What are the steps and framework, and how do you arrive at a conclusion.

Showing a successful case of developing collective analysis to solve a business problem.

 

5. Competitive Intelligence and Strategy

Intelligence is the radar of any company’s strategy. Managing a company’s strategy without a competitive intelligence process is like navigating through a fog without instruments. To develop and implement a successful strategy, companies must have a CI process that allows them to leverage from information and perspectives, thus becoming able to anticipate environmental changes, threats or opportunities, and establish goals and implement better strategies to approach it’s environment. Likewise SCIP’s name change reasons, CI and Strategy belong to the same discussion and must not be treated separately.

Examples of topics to be addressed are: Connecting Strategy and CI: why both must be tightly related.

o How do you fit CI in the strategy building process (conceptual discussion)?

o What are the strategic aspects of CI, over the tactical aspects?

o How do you introduce CI in the strategic decision process?

o How can CI service influence a company’s strategy?

o What are examples of successful participation of CI service in strategy elaboration process? Provide examples of successful CI service collaboration in scenario analysis process or War Games Providing examples of why CI and strategic management must be a symbiotic process.

o How do you use CI in support of M&A, long range planning and internationalization.

o What are some cases and discussions of M&A or internationalization process supported by CI process?

 

6. Structuring and Modifying a CI Unit

Many doctors would agree that performing an open heart surgery is simple: one can learn the basics in 6 months. However, doing it right and learning what to do if anything goes wrong, or if there is any deviation from the original plan, can take many years. The same can be said about building up and managing a competitive intelligence unit. Examples of topics for speeches and questions to be addressed are: What does a properly formed CI unit look like; How to fix CI units that were not formed properly from the beginning; How to increase the effectiveness of your CI unit; How to develop the critical competences required from a CI unit and its professionals.

 

SPEAKER BENEFITS

The session presentations are 45 – 60 minutes in length and will be scheduled on the 9th or the 10th of November, 2011. The European Summit presentations can be in PowerPoint for those speakers who are in the practitioner category and should be in an interactive category without the use of PowerPoint for those in the solution provider category. Selected speakers will receive one complimentary registration to the main conference (November 9-10, 2011. This does not include registration for pre-conference workshops. Travel expenses and other related costs will not be compensated.

Co Presenters: If a co-presenter is requested for the presentation, please define what that person would add to the program so that we can determine if this co-presenter would possibly qualify for a complimentary registration. Co-presenters will not be accepted after your proposal is submitted unless requested by the Program Team. Signed agreements are required for both Primary and Co-Presenters. Duplication: If two proposals contain similar content, selection will be based on both quantitative and qualitative merit.

 

Call for proposals document download

Questions form download

Sky is the Limit!

SCIP Barcelona CI Workshop

At this year's SCIP (Strategic and Competitive Intelligence Association) European Summit in Barcelona, Spain, November 16-18 I will hold another competitive intelligence related workshop.

After the huge success at last year's Amsterdam Summit I was asked by SCIP to come up with an advanced edition of the workshop based on my past experience to establish and advance a global competitive intelligence unit. I truly hope to meet you all again at that SCIP conference. Contact me should you have any questions prior to signing up for that workshop.

For participants in my last year's SCIP workshop: if you are ready to extend your CI unit's exposure throughout the organization this workshop is for you. There is about 30% overlap with the initial workshop which might serve as a refresher.

November 16, 9am-12noon

Sky is the Limit! Identify Surprising Opportunities to Expand your CI Unit’s Operation Span

Jens Thieme, Global Head of Program Management Custom Manufacturing/Lonza

Participants will work out and experience hands-on how to easily and structurally identify the CI function’s status and growth potential and how to exploit additional opportunities from within their own organization.

Take-Aways

• Identify fundamentals of a modern CI function broken down into real world key elements

• Establish an actionable framework that is used to guide any improvement by identifying obstacles and solutions for all key elements of the CI function

• Explore opportunities based on their own work environment and prepare decision makers to buy in to additional mandates for the CI function well beyond the current scope

Venue:

Hesperia Tower
Gran Via 144 L'Hospitalet de Llobregat
08907 Barcelona
Barcelona Spain
Tel: (+34) 93 413 50 00
Fax: (+34) 934 135 010
hotel@hesperia-tower.com
http://www.hesperia-tower.com

Register for the SCIP Barcelona European Summit 2010 here.

"World-class CI" workshop

From firefighters to futurists

Joint half-day workshop with Hans Hedin of Global Intelligence Alliance at the 2009 Competitive Intelligence Summit by the Society of Competitive Intelligence Professionals (SCIP), Amsterdam November 4, 2009.

At this year’s Competitive Intelligence Summit by the Society of Competitive Intelligence Professionals (SCIP) I will have the pleasure and honor to collaborate with Hans Hedin of Global Intelligence Alliance (GIA) to offer a half day workshop featuring Competitive Intelligence modeling I have used in my current role as Global Head of Market & Competitive Intelligence.

The model is based on a framework to develop or improve a Competitive Intelligence function. Dimensions such as Competitive Intelligence processes, Competitive Intelligence organization, Competitive Intelligence culture, Competitive Intelligence scope, Competitive Intelligence deliverables are being evaluated with this model and solutions worked-out, offered for various development stages labeled from “Firefighters” (ad-hoc, spontaneous and on-demand fragmented Competitive Intelligence activities) towards “world-class” Competitive Intelligence function containing structured and fully integrated best practice Competitive Intelligence solutions.

This workshop provides a hands-on learning experience about the key elements of a modern CI function and their development options.

You will identify CI process elements, organizational setup options, the various scopes of a CI function, tools potential, cultural status and driving forces. Participants will also be guided through development stages of the various functions and identify key elements of each function.

The framework will enable participants to determine the status quo of their own CI function and develop solutions for detailed improvements and sustainable progress.

The workshop includes best practice theory as well as actionable real world examples to generate executive buy-in and move the CI function towards world class status.

Workshop Objectives

* learn the fundamentals of a modern CI function broken down into real world key elements

* establish an actionable framework that is used to guide any improvement by identifying obstacles and solutions for reaching next step in the evolution process

* use the framework to generate executive buy-in and drive change throughout the organization
This is a joined workshop of a global intelligence consultancy and a corporate CI leader. You will walk away with a workable action plan to move your CI function from a given status to the desired end game in a structured way.

Workshop structure
This workshop will be of a highly participative nature. You will learn to apply the suggested methodology in your own organization. The presenters will use concepts, cases and real world examples in order to describe the evolution of a CI function. The participants will create a blueprint for their own development plan. This plan will be presented and discussed during the workshop, giving the participants the benefit of obtaining ideas and recommendations for how to proceed when implementing CI in his/her organization.

If you are interested in more detail or want to register for this and other workshops at the SCIP conference, please visit SCIP's dedicated European Summit website.

Official Call for Proposals

SCIP Rome 08

The Society of Competitive Intelligence Professionals (SCIP) and SCIP Italia are partnering to bring you the 2008 European Competitive Intelligence Summit.

SCIP Italia is the local SCIP entity in Italy that serves the competitive intelligence (CI) community in its native language and develops educational programming to meet local needs. The Summit will be held from 20-22 October, 2008 at the Crowne Plaza Hotel, Rome, Italy.

The 2008 European Competitive Intelligence Summit will begin accepting proposals on 20th February and will close on 20th March 2008. Review of proposals will begin immediately- notifications will be sent via e-mail letters in early April. The Program Committee reserves the right to invite presenters of its own choice to the program.

All proposals must feature case studies and/or demonstrated best practices - year after year attendees want to hear about successes and lessons learned in CI practice. Proposals that provide case examples and professional tips for the audience will be given preference in the selection process.

Please use the link below to access the Call for Proposal survey. We look forward to your response.

Click Here to take survey