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Here I share my professional expertise with my audience. As a marketing, sales and competitive intelligence executive I frequently publish and dicsuss new findings, solutions and activities in these areas.

Entries in Interviews (2)

Tuesday
Oct232007

Interview in GIA Newsletter 

October 2007

The Global Inelligence Alliance (GIA) published an interview with me October 23rd, 2007 that is based on my chapter "Harmonizing Competitive Intelligence" in the next SCIP book "Starting a Competitive Intelligence Function".

Here is an abstract from the interview that you can find following this link to the GIA Newsletter 3/2007:

GIA: In your experience, how do you tackle the challenges that one comes across along the road of MI development?

Jens Thieme: Working with different individuals, one will step into many backyards. Respecting everyone’s own interests and agendas will create buy-in, as will the support from top management, and the strength of one’s internal network.

Time is an issue that needs to be factored in: Any project that aims at serious improvements across organizational boundaries tends to end up being much bigger as originally anticipated.

GIA: Jens, you are now in the process of rolling out the Ciba Intelligence Plaza for the corporate audience around the world. What do you see as the next steps?

Jens Thieme: We now need to close educational gaps and extend our array of research and analytical techniques. Maximized impact through world class intelligence production, and executives who get used to gauging their business decisions based on that much improved intelligence are logical next goals for us...

For the full interview please visit the GIA website.

Friday
Oct052007

Interview in GIA Newsletter 

GIA CI Interview

With the Ciba case study to establisha global, centralized competitive intelligence unit I was interviewed by the Global Intelligence Alliance for their October 2007 newsletter. See an abstract below...

In your experience, how do you tackle the challenges that one comes across along the road ofMI development?

“Working with different individuals, one will step into many backyards. Respecting everyone’sown interests and agendas will create buy-in, as will the support from top management, and thestrength of one’s internal network.

Time is an issue that needs to be factored in: Any project that aims at serious improvementsacross organizational boundaries tends to end up being much bigger as originally anticipated.

Finally, where you need people’s involvement, make it as easy as possible for them.”

So Jens, you are now in the process of rolling out the Ciba Intelligence Plaza for the corporateaudience around the world. What do you see as the next steps?

“We now need to close educational gaps and extend our array of research and analytical techniques.Maximized impact through world class intelligence production, and executives who getused to gauging their business..."

Find the full interview here.