SCIP Vienna Program

Program and Registration

Register TODAY! The 2011 European Strategic and Competitive Intelligence Summit in Vienna will a most fruitful value contribution to your career path in Competitive Intelligence through state-of-the-art learning and a most professional CI network you will be able to build and support.

Please find the conference program below.

Register TODAY and bring colleagues too.

Web agenda and brochure are preliminary and will be updated as information becomes available.
Track Key
Track 1 Analysis Tools
Track 2 Competitive Intelligence and Strategy
Track 3 Competitive Intelligence Communication
Track 4 Gaining Influence for the Competitive Intelligence Unit
Track 5 Innovation and the Competitive Intelligence Process
Track 6 Structuring and Modifying a Competitive Intelligence Unit
Tuesday, 8 November 2011
08:00 - 17:00	Registration
08:30 - 09:00	Continental Breakfast
09:00 - 17:00	Workshop #1 - War Gaming for Veterans
09:00 - 17:00	Workshop #2 - CI 101
10:30 - 10:45	Morning Break
12:00 - 13:00	Lunch
15:00 - 15:15	Afternoon Break
16:40	SCIP 2011 European Summit Concludes
*additional fees apply to attend pre-conference workshops
Wednesday, 9 November 2011
08:00 - 17:00	Registration
08:00 - 08:45	Continental Breakfast and Exhibition
08:45 - 09:00	Conference Welcome
09:00 - 09:45	The Future of Competitive Intelligence Simon Jones, Vice President, Business Development, Strategy and Group Development, Borealis
09:45 - 10:15	Keynote Address David Frigstad, Chairman of the Board, Frost & Sullivan
10:30 - 11:20	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
10:20 - 11:20	Track 2 - How to Forecast Competitors' Actions in the Most Effective Way (Case History) Sabine Hehner, Lufthansa Cargo AG
10:20 - 11:20	Track 4 - Competitive Intelligence Advantage: A Community-Content-Service Approach (Case History) Aurelien Blaha, Dassault Systèmes
10:20 - 11:20	Track 1 - Going Beyond Google: Gathering Internet Intelligence (Interactive Breakout) Sean Campbell, Cascade Insights
10:20 - 11:20	Track 2 - Recipe for Successful Wargaming: Great Competitive Intelligence is an Essential Ingredient (Interactive Breakout) Ken Sawka, Outward Insights and Scott Leeb, Prudential
11:20 - 11:50	Networking, Refreshment and Exhibition Break
11:50 - 12:35	Town Hall Ask the Experts Panel Discussion
11:50 - 12:35	Solutions Wheel
12:35 - 13:55	Business Lunch
13:55 - 14:55	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
13:55 - 14:55	Track 4 - The Internal Politics of Competitive Intelligence Activity (Case History) Avner Barnea, Ono Academic College
13:55 - 14:55	Track 2 - Setting Up an Information Space and a Research Agenda for Competitive Intelligence (Case History) Kai Goerlich, SAP Deutschland AG & Co KG
13:55 - 14:55	Track 2 - Using Competitive Intelligence to Maximize Value Proposition Alignment (Interactive Breakout) Erik Glitman, Fletcher/CSI and Joe Kelly, Fletcher/CSI
13:55 - 14:55	Track 1 - Information Collection and Analysis Model for Emerging Markets (Interactive Breakout) Nishant Wadhwani, Insightful Intelligence Consultancy Pvt Ltd. and Nilanjan Jana, Insightful Intelligence Consultancy Pvt Ltd
14:55 - 15:25	Networking, Refreshment and Exhibition Break
15:25 - 16:25	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
15:25 - 16:25	Track 1 - The Art and Science of Competitive Intelligence (Case History) Eliana Benjumeda, Acciona S.A. and Mario Esteban, Acciona S.A.
15:25 - 16:25	Track 5 - How to Effectively Integrate Competitive Intelligence into the Innovation Process (Case History) Claire Buckwar, SCHOTT Electronic Packaging GmbH
15:25 - 16:25	Track 4 - Competitive Intelligence Consultancy Skills: Becoming a Trusted Advisor to Your CEO (Interactive Breakout) Joost Drieman, Cisco Systems Inc. and Hans Hedin, GIA
15:25 - 16:25	Track 1 - How to Effectively Use Geo-Intelligence for Competitive Intelligence (Interactive Breakout) Johannes Deltl, Acrasio GmbH
16:30 - 17:30	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
16:30 - 17:30	Track 4 - From Challengers to Champions: Earning Support from Senior Executives (Case History) William West, Cooperative of American Physicians, Inc.
16:30 - 17:30	Track 4 - Tactical Credibility: Your Strategic Calling Card (Case History) Nigel Aston and Christine Ripoll, Amadeus IT Group SA
16:30 - 17:30	Track 2 - Successfully Managing Customer Push-Back: Essential Tools for the Competitive Intelligence Professional (Interactive Breakout) David Gibson, Kaiser Associates, Inc.
16:30 - 17:30	Track 6 - Managing the Information Overload: How to Distil Information into Insights (Interactive Breakout) Karina Habdas, Evalueserve Ltd. and Frank van Dijk, Bently Nevada, a division of GE Energy Netherlands B.V.
17:30 - 18:30	Networking Reception
Thursday, 10 November 2011
08:00 - 12:00	Registration
08:00 - 08:45	Continental Breakfast and Exhibition
08:45 - 09:00	Opening
09:00 - 10:30	Mega Trends Think Thank: The Impact on Your Career and Industry David Frigstad, Frost & Sullivan
10:35 - 11:35	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
10:35 - 11:35	Track 1 - Bull’s Eye Analysis: A Marriage of Competitor, Management and Blindspot Analysis (Case History) Dan Mulligan, Mercyhurst College
10:35 - 11:35	Track 3 - Communication Platform for International Small and Medium Enterprises (Case History) Michal Ucen, Cord Blood Center Group
10:35 - 11:35	Track 4 - Scenario Technique: A Strategic Competitive Intelligence Tool (Interactive Breakout) Monika Giese, ICOCI GmbH
10:35 - 11:35	Track 1 - Competitive Intelligence and Social Media (Interactive Breakout) Alexander Stumpfegger, Pattern Science AG
11:35 - 12:05	Networking, Refreshment and Exhibition Break
12:05 - 13:05	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
12:05 - 13:05	Track 4 - Collaboration: The Most Important Critical Success Factor for Competitive Intelligence (Case History) Michelle Settecase, Ernst & Young
12:05 - 13:05	Track 4 - Securing C-Suite Buy In for Your Competitive Intelligence Unit (Case History) Timothy Krysiek, Statoil
12:05 - 13:05	Track 3 - How to Effectively Use Technology to Tap Intelligence from Internal and External Resources (Interactive Breakout) Jesper Ejdling Martell, Comintelli
12:05 - 13:05	Track 2 - The Master Plan: A Framework for Competitive Intelligence Operational Success (Interactive Breakout) Gary Maag and David Kalinowski, Proactive
13:05 - 14:25	Business Lunch
14:25 - 15:25	Concurrent Tracks - Interactive Breakout and Case History sessions Choose one of the following:
14:25 - 15:25	Track 4 - From Customer Service to Customer Relationship Management: How to Use Competitive Intelligence to Improve the Customer Strategy (Case History) Guillaume Sylvestre, LMDE (La Mutuelle Des Etudiants)
14:25 - 15:25	Track 2 - Defend Yourself: Everyone Doesn't Play by the Same Ethical Rules (Case History) Adam Radicic, IRM, Ltd.
14:25 - 15:25	Track 5 - Are Intelligence Lessons Identified from National Security Transferrable to Competitive Intelligence? (Interactive Breakout) Malcolm Baker, Resilience
14:25 - 15:25	Track 3 - The Impact of New Media (Interactive Breakout)
15:25 - 15:55	Networking, Refreshment and Exhibition Break
15:55 - 16:40	Top Takeaways Panelf

SCIP Vienna 2011

Call for proposals

SCIP asks for proposals to speek at the 2011 Strategic and Competitive Intelligence Summit, 8-10 November in Vienna, Austria.

As your Chairman for the 2011 Strategic and Competitive Intelligence Summit, 8-10 November in Vienna, Austria I would like to invite you to contribute to the Summit with your session or workshop. Below you can find the entire text of the Call for Proposals and the direct download links for the forms.

2011 SCIP European Summit Conference Call for Proposals

The Strategic and Competitive Intelligence Professionals (SCIP) will present the European Summit November 8-10, 2011 in Vienna Austria.

SCIP continues to develop and provide educational programming and networking opportunities for its members all over the world. The European Summit traditionally has one of the most diverse attendance and speaker constituencies of all of our conferences. The 2011 European Summit call for proposals will open on May 6, 2011 and will close on June 7, 2011. Once the proposals are reviewed and sessions selected, notifications of acceptance will be sent to presenters via e-mail. SCIP reserves the right to invite additional presenters to the program.

All proposals must feature case studies and/or demonstrated best practices -- year after year attendees have told us they want to hear about successes and lessons learned in competitive intelligence practice. Proposals that provide case examples and professional tips for the audience will be given preference in the selection process.

Below are areas of focus suggested by our content committee but proposals on additional topics are also welcome.

 

1. Gaining Influence for the Competitive Intelligence Unit

Gaining influence is a critical part of any successful competitive intelligence program, because doing the right job and doing the job right sometimes is not enough. One needs also to demonstrate the importance and relevance of their work. It is not only a matter of merit, it is also a matter of how CI is presented and perceived.

Examples of topics for sessions and questions to be addressed are:

o Demonstrating through real-life cases how a competitive intelligence unit managed to gain influence and importance within a given company

 Which tools were successfully used to increase the importance of CI within your organization, and how were they used?

 How do you make competitive intelligence a critical component of your company?

 How do you engage senior management in the competitive intelligence effort?

 How do you secure the resources to complete the task (financial, personnel and others)?

o Overcoming barriers within the decision making process to increase visibility and influence of competitive intelligence

 Once the job is completed successfully, how do you increase the resources dedicated to the CI unit? Is that expansion actually necessary or desirable?

 How do you effectively influence people within and outside of your own organization?

 How do you make competitive intelligence an integral part of the decision-making process?

o Supporting tactical and operational decisions

 How should competitive intelligence support the sales organization?

 How should a competitive intelligence unit be structured to support different decision making entities?

 

2. Competitive Intelligence Communication

Communication is a key element in effectively accomplishing the Intelligence Cycle, especially the communicating competitive intelligence products and enhancing the relationship between the unit and the decision maker. Speakers will provide an actual experience and ways that practitioners solved their problems and enhanced their CI unit’s performance. Examples of topics and questions to be addressed are: Starting and completing the intelligence cycle: identifying the right needs and delivering the right products.

o How do you keep the competitive intelligence unit’s focus aligned with the decision-maker’s real needs?

o How do you conduct regular assessments of management’s Key Intelligence Topics?

o How do you obtain regular feedback from your decision-maker clients? Creating a good relationship and lines of communication with your decision-maker.

o How do you encourage your decision-makers to use the CI unit and request challenging jobs.

o How do you get your decision-maker to understand what information you need to do your job?

 

3. Innovation and the Competitive Intelligence Process

How much of innovation has to do with insights, and how much has to do with hard work? An actual competitive intelligence process based on knowledge, alongside its systematic pursuit of information and its analysis can have a great impact on the innovation processes.

Unexpected occurrences, different kinds of contradictions, process needs, or changes in an industry or market can create opportunities for the company. Competitive intelligence can help innovators to look for focused and simple solutions to approach real life problems and thus create successful opportunities. Examples of topics for speeches and questions to be addressed are: The CI role: Open innovation versus traditional innovation

o How can CI participate and boost the innovation process within companies?

o What kind of CI outputs might be useful in the innovation process?

o How do you use networks to foster innovation within your company?

o Is it possible to create fruitful synergies between CI and the innovation process? Using CI to find unexplored markets. Using CI as an innovation tool in emerging markets.

o CI as a tool in technology and organizational innovation. Applying technology innovation to boost the CI process.

 

4. Analysis Tools

Intelligence is only produced through an analytical process that takes the information and evidences collected and works through them to extract meaning and significance for the decision making process. Analysis is a creative process that is done inside our minds. We can accomplish it with the help of frameworks and methodologies, or in an unstructured way in which we use our intuition and previous knowledge to create connections among data and drive conclusions. In this topic experienced practitioners are expected to share their knowledge on how they have successfully been using analysis to deliver Intelligence to their decision makers.

Examples of topics to be addressed are:

Presenting your own experience on using traditional methodologies and their influence on the decision making process. This can be either on the tactical or strategic level. Case and results are expected.

o How do you use short analysis to add value to the collected data?

o How do you get organizational and shared knowledge to come to sound conclusions even without using any structured methodology? Explaining a new or a non-traditional methodology.

o How it is done?

o In which situations should it be applied

o What are the steps and framework, and how do you arrive at a conclusion.

Showing a successful case of developing collective analysis to solve a business problem.

 

5. Competitive Intelligence and Strategy

Intelligence is the radar of any company’s strategy. Managing a company’s strategy without a competitive intelligence process is like navigating through a fog without instruments. To develop and implement a successful strategy, companies must have a CI process that allows them to leverage from information and perspectives, thus becoming able to anticipate environmental changes, threats or opportunities, and establish goals and implement better strategies to approach it’s environment. Likewise SCIP’s name change reasons, CI and Strategy belong to the same discussion and must not be treated separately.

Examples of topics to be addressed are: Connecting Strategy and CI: why both must be tightly related.

o How do you fit CI in the strategy building process (conceptual discussion)?

o What are the strategic aspects of CI, over the tactical aspects?

o How do you introduce CI in the strategic decision process?

o How can CI service influence a company’s strategy?

o What are examples of successful participation of CI service in strategy elaboration process? Provide examples of successful CI service collaboration in scenario analysis process or War Games Providing examples of why CI and strategic management must be a symbiotic process.

o How do you use CI in support of M&A, long range planning and internationalization.

o What are some cases and discussions of M&A or internationalization process supported by CI process?

 

6. Structuring and Modifying a CI Unit

Many doctors would agree that performing an open heart surgery is simple: one can learn the basics in 6 months. However, doing it right and learning what to do if anything goes wrong, or if there is any deviation from the original plan, can take many years. The same can be said about building up and managing a competitive intelligence unit. Examples of topics for speeches and questions to be addressed are: What does a properly formed CI unit look like; How to fix CI units that were not formed properly from the beginning; How to increase the effectiveness of your CI unit; How to develop the critical competences required from a CI unit and its professionals.

 

SPEAKER BENEFITS

The session presentations are 45 – 60 minutes in length and will be scheduled on the 9th or the 10th of November, 2011. The European Summit presentations can be in PowerPoint for those speakers who are in the practitioner category and should be in an interactive category without the use of PowerPoint for those in the solution provider category. Selected speakers will receive one complimentary registration to the main conference (November 9-10, 2011. This does not include registration for pre-conference workshops. Travel expenses and other related costs will not be compensated.

Co Presenters: If a co-presenter is requested for the presentation, please define what that person would add to the program so that we can determine if this co-presenter would possibly qualify for a complimentary registration. Co-presenters will not be accepted after your proposal is submitted unless requested by the Program Team. Signed agreements are required for both Primary and Co-Presenters. Duplication: If two proposals contain similar content, selection will be based on both quantitative and qualitative merit.

 

Call for proposals document download

Questions form download

CI Certification

FINALLY: SCIP & ACI

SCIP joins forces with the leading competitive intelligence training organization to offer global certification in the field.

A joint venture between SCIP and ACI, the world's leading competitive intelligence training organizations, advances the profession's standards for this relatively young field through a quality certification program.

Read the official press release from the Strategic and Competitive Intelligence Professionals (SCIP) society and the Fuld-Gilad-Herring Academy of Competitive Intelligence LLC (ACI).

Download the .pdf press release.

Giving Rubber for SCIP

Road trip to SCIP Barcelona

Another European SCIP conference - this time in Barcelona, Spain. Meeting old friends again and making new ones. Yet: something drastic was different: No air travel! A SCIP Competitive Intelligence Magazine article, by Jens Thieme and Michel Bernaiche.

Michel and I - two fellows who originally met at a Northern European intelligence gathering - decided to make the trip to another SCIP conference a journey to remember. Read on my friends, you might be planning a cool appearance at this year's Vienna Conference just for kicks.

Download the pdf version of this CIM article here.

 
Great European CI Summit detour

Of Bears, Doughnuts and Chemistry, by Jens Thieme and Michel Bernaiche

The European CI Summit, SCIP November 2010 in Barcelona attracted 200 attendees from 22 different countries around the world with attendees.  But this is a story about a pair of friends who trekked their way through 5 countries over 4 days in an effort to continue and build their friendship that began at a CI gathering in Helsinki, Finland many moons back. When these two unsuspecting CI leaders in their respective companies Dunkin' Brands (the guys who feed you well even when Hotel Mom is closed for vacation) and Ciba (the former world leader in specialty chemicals, owned by BASF today), ventured to Helsinki to participate in a CI forum geared to providing insights and conversations that would lead to further development of CI programs around the world - little they guessed about the career successes and mutual adventures ahead.

It was here, at an International dinner event that included such delicacies as pigeon, bear salami, frog leg and reindeer, that a friendship was born that should not only bridge continents but business fields as far apart as doughnuts and automotive additives. For years to come, these two thought leaders in the world of CI, would meet in 9 different countries over the course of 4 years for one reason or another but mostly for the good of CI.

While chemicals and breakfast coffee hardly make a tempting combination these two remain just as passionate about CI as they did when they first met, though the true benefit of their meeting comes at the hands of the CI community at large. Jens and Michel as true ambassadors to the global CI cause have always remained interested in sharing thoughts, ideas and best practices in authoring, speaking and work-shopping in an effort to further elevate the relevance and longevity of CI.

So their trip to this year's European CI Summit in Barcelona, Spain began in Zurich, where the two discussed over espresso on the Limmat river, ideas around where the next Euro Summit could be in an effort to improve and further strengthen the eastern European CI community.  From there, they moved on to Bern where they had lunch and discussed the tough past two years that SCIP experienced and their related Board duties.  As daylight dwindled, they arrived in the quiet Souther Swiss Alps town of Naters where the two took part in one of their favorite traditions, toastings.

Onward, their travels took them to Lago Maggiore, Milan, Sion, Nice, Monaco and finally Barcelona - all by car - where they enjoyed seeing old friends and meeting new ones and the refreshing absence of air travel nuisances. Charged with excitement from these newly shared adventuresand an updated tool box of fresh ideas for the CI community that was to gather in Barcelona the two set out to enjoy the company of hundreds of CI related professionals and offered their experience in workshops, sessions and meetings again.

While this profession proves time and again that it is not only exciting to engage in and build upon the global CI community offers value way beyond individual growth potential and networking opportunities: true friendship and shared engagement in the cause of progress as individuals and professionals don't know any boundaries here and this spirit was - once again - felt every minute in the meeting rooms and Hotel hall ways at the summit venue.

While the hotel (Hisperia Tower) was situated a bit off course from the stunningly attractive inner city attractions of Barcelona the hotel itself made up for the taxi rides at night. First class rooms, top notch break out facilities and excellent food for main courses and as snacks soothed the senses all along.

As the lodging and conferencing areas were separated in two main buildings the setup provided excellent access to the exhibit halls and major gathering places. Breakfast and afternoon snacks were offered right between the vendor community's booths and meeting areas which provided an outstanding opportunity for practitioners and vendors to stick together whenever outside of sessions. This energy and friendly atmosphere was echoed in the many break out sessions.

With an increased focus on interactivity this year's summit has to be judged as one of the most active, energetic and result oriented events in the history of SCIP events! Many participants took away a tremendous amount of new contacts, fresh ideas and immediately applicable learnings. While the key notes could become a bit more actionable and strategic for summits to come there are additional feedbacks that offer requirements by our members and participants: accessible c-level executives should be lured in to the format more and more to gain insights into the voice of the customer for CI practitioner's services to their decision makers.

Not to single out any of the sessions or workshops in this review but it bares mentioning that the most cheered upon speakers acted up to the challenge of increased interactivity with scores of creative ideas ranging from throwing candy into the crowd for active responses to mutually created work documents as key take-away's.

As with any of the past SCIP summits sadness kicks in when bidding each other farewell, thanking all contributors and supporters for massive value that was provided and for all the friends who disperse into the wide world. While Michel and Jens have yet to share their first calorie laden doughnut together, the ongoing joy, fun and experience shared, beginning with bear salami and temporarily ending with the last Spanish tapas in some idle, yummy Barcelona down town bar - the mind is already set for next year's adventure: a train ride across Europe to catch that chocolaty Sacher Torte in Vienna (Google is and you will gain weight and appetite already) and add on more friends and value for our jobs, once again bridging industries and geographies because the chemistry is just perfect as enabled by those excellent SCIP summits.

(Michel Bernaiche and Jens Thieme have become CI adventurers and visionaries over time and serve the global CI community at the SCIP board. Don't hesitate to take advantage of their energy and expertise and who knows: some more friendships and personal successes might just be around the corner...)

Find the current SCIP Competitive Intelligence Magazine here.

iPhone contacts into Outlook

How to instructions

Ever wondered why your edits in iPhone don't land in your MS Outlook address book? Me too, so I figured out how to fix it.

I just loooove the iPhone Business Card Reader App by SHAPE Software. Simply take a photo of a business card and the OCR software creates a contact data card for your iPhone contact address book.

Problem being: the new contacts sits nicely in your iPhone but won't move to Outlook. Well, not without tweaking anway. But worry not, here is how to fix it:

Using a Windows PC, follow this step and make sure the iTunes sync add-in is enabled in Outlook 2003:.

1. In Outlook, choose Tools > Options.
2. Click Other and then click Advanced Options.
3. Select COM add-ins and select the iTunes sync add-in and click OK.
4. Click Apply and then continue with the steps below.

Then...
Connect your iPhone to the computer using the supplied USB cable and launch the iTunes application, if it does not launch automatically. iTunes displays your iPhone on the left panel under "Devices."

Click your iPhone on the iTunes panel and click the "Info" tab. Click "Sync contacts with" and select "Outlook."

Select "All Contacts" if you want to sync all the contacts from your iPhone to Outlook. If you want to select specific contacts, click "Selected groups" and place a check on the contacts you want to sync to Outlook.

Click "Apply" to sync your iPhone contacts to Outlook. Click the "Eject" button on the right panel and disconnect your phone from the computer. Close iTunes.

Launch Outlook and click the "Contacts" tab. You should see the imported iPhone contacts.